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CASE STUDY: Camelicious

Web Development For UAE Top Dairy Brand

About Camelicious

Over 25 years ago, the idea of a camel-milking facility was born at the Central Veterinary Research Laboratory (CVRL) in Dubai. Research commenced on a small number of camels that were raised with the specific aim to obtain scientific proof of the outstanding health benefits of camel milk as an important part of the traditional Bedouin staple diet. The ultimate goal was to introduce camel milk to the markets and by doing so, to make it accessible to a large number of consumers.

The Challenge

Camelicious is determined to grow production and build a strong and sustainable camel milk industry in the UAE.
According to IWS, 98.4% of the population of UAE are Internet users. It’s time for Camelicious to make its mark on the world wide web with a beautiful and effective website. They had this vision but didn’t know how to go about it.

The main problem that Camelicious faces is a medium to target their right customers. Now there are many ways to target customers in any industry and one thing that is common and absolutely essential is having a website that effectively conveys their mission, vision, products or services to their target customers. They knew that they needed this website but they had no idea where to start or how to go about it.

They needed a website with intuitive functionality and usability, including a mobile-responsive design. They needed a website with easy navigation that would reduce the number of unnecessary clicks.

The Solution

Camelicious approached IQMinds to discuss this problem expecting us to give a clear branding strategy for Camelicious website. Our web development and design team took the responsibility and came up with a full branding solution with wireframes and design ideas for the Camelicious brand.
We took every aspect of branding from design, color schemes to the psychology behind everything that plays an important role in web development to effectively convey the message to the target audience. In over one week we presented design specs to the client with wireframes and a mockup. They liked it and the result was a comprehensive website with 20 static pages and over 170 dynamic product pages which were mobile-friendly with super easy navigation keeping the user experience in mind.

The Benefits

The unique design of the new website primarily focused on the Camelicious’s branding and organizational goals. It included a dynamic part with easy navigation to get information regarding product availability in malls or stores in UAE.

Why IQminds?

IQMinds is a team of trusted web developers who are leaders in their respective skills and have been providing web design and development services since 2004.
We are a professionally recognized Software, Web & Mobile Development and Digital Marketing service providing company located in Dubai, UAE, having the needed expertise and wide exposure in developing custom software development and application development that is well suited to your unique online business requirements.
To learn more about what we can do for you, get in touch to start a conversation.

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