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Top SEO Trends You Must Pay Attention in 2018

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Top SEO Trends You Must Pay Attention in 2018

The digital marketing world is spreading its magic like wildfire to increase traffic and generate leads for your website. Gone are the days where keywords and backlinks promised success using SEO techniques. That’s because Google gathers all information about your business and search results are accurate, personalized, and timely.

The SEO services in UAE are more than keywords, backlinks, content, and metadata optimization. It’s assurance of the user experience to deliver right information in a timely manner. A huge number of changes happen in Search engine optimization in Dubai every year, but most important trends in SEO technicalities are on a macro level.

Here’s a list of trends that builds a methodical and integrated SEO strategy for your business, such as:

Structured data

Google has never made an announcement that structured data will help to boost the ranking signal, but marketers, brands, and digital marketing companies pay attention to the data. That’s because the structured data direct the search engines to interpret your content and displays in SERPs. It’s an HTTP formatting technique and helps to enhance the search list.

The structured data boost your click rates by 30%, which means an increase in clicks, enhanced rankings. Integrate the markup making use of the Scheme data format and you can monitor when the snippets are ready for the website.

Search by Voice

Voice search is getting huge recognition and by 2020, the search query box might be replaced by the mic. Currently, the rate of voice search increased by 20%, make sure you focus more on the long-term keywords and phrases. Gone are days with the usage of a keyword or two because it’s limiting the page from optimization. You need to pick up the basics of reporting for voice search and follow W’s H’s question to understand the detailed information for voice search.

Build links

Inbound links are the most efficient rankings factor for your page and Google recodes a rise in spam links from the guest blog activities. It means Google keeps an eye on your website for guest contributions. Balance the website by not making a frequent activity with the guest blogging. Check your backlinks often to remove the unwanted links that’s an obstacle for your website.


Content quality and semantic index are tested by Google to boost up the page ranking. This in turn relates and develops a connection with the context probability. Google understands the comprehensiveness of content to compare the best performance search results and analyze the parameters for satisfaction metrics. Refer the best-ranking pages similar to your industry and look for the common factors to improvise your SEO strategies.

Mobile is an option

Mobile first index is quite a ranking factor and doesn’t afford to lose the important factor mobile SEO. Make sure you’re in the field to access the website to check the pages are mobile-friendly; Google can offer a mobile test.

Customized SERP

Customized search engine results pages are not just based on the conventional ranking factors; it depends on user information and behavior. This includes user location, interest, search query, history, and many more. Major search engines are constantly personalizing the search result for better user experience.

Conversion rates

Connect the UTM tracking codes to the backlinks and check on Google Analytics to understand the conversion rates of the website pages. Make sure you identify the value of map generators to speed up the websites and the map highlights the positive and negatives in your website design.

SEO services in Dubai UAE are becoming a necessary thing to bring the page on top of the search results. Keep the message effective and relevant to continue the interaction with the target audience. Have a word with Search engine optimization in Dubai and learn techniques to improvise the website with trending SEO skills.

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